Mary Carty

This month is going to be an exciting one. I’m delighted to work with the CCoI and the City and County Enterprise Boards on their continued professional development programme. I will be training craft professionals about the effective use of social media for their business; talking about all things marketing.

If the workshop in Galway last month was anything to go by, the sessions in Kilkenny, Dun Laoghaire and Westmeath will be fantastic. Already, the Kilkenny session for professionals based in Carlow and Kilkenny is booked out.

Once you have registered, be sure to take my social media for craft survey, to let me know about your experience online to date. This way I can be sure to have the best material for your needs on the day.

Dublin and Westmeath based makers can book your spot here. Looking forward to meeting you in Kilkenny, Westmeath or Dun Laoghaire over the next two weeks!

Workshop
 Description
By utilising social media platforms
 effectively, like 
Facebook,
 Twitter and LinkedIn, you 
can
 grow
 your

business 
and 
position
 yourself
 as 
an expert 
in 
your
 field. This 

session will 
explain 
the 
benefits
 of

owning 
your 
own 
audience 
and 
reengaging 
them 
at 
every
 stage
 along 
the
 customer journey. Case
 studies 
will
 be 
used
 throughout 
to 
illustrate 
best 
practice.

Key questions:
• Who
 is 
your
 audience?
• Who 
is 
your
 customer?
• Who 
is 
your
 target
market?
• What 
do 
you want 
your
 users
 to 
do 
NEXT,
after 
they
 connect with
 you?

What you will learn:
• Growing
 your
 community
• Blogs
• Websies
• Twitter
• Flickr
• Facebook
• LinkedIn
• Email
 Marketing
• Selling
 your
 services
 
online

Each 
participant 
will 
develop 
an 
online marketing 
plan 
during the workshop.

Image (cc) Craft Scotland