Social Media for Craft Enterprises


“Social media is a conversation … it’s a way to find out what your customers want, to engage with your target market … if you’re not there already, give it a go, try … look at your market, where are they online? Build social media into your everyday activities.”

Last year, the Craft Council of Ireland interviewed me about the relevance of social media marketing for designer makers. In this video I share my insights and experiences of working with creatives and how to market what you do, effectively online.

Working with groups in Galway and Cahir this month, it is a constant reminder that in order to grow; it is important to tell your story. Why you are different, why your work is so amazing and to bring your users in to the conversation from the word go. Don’t wait on perfection. Help your audience help you, then everyone wins.

I hope you enjoy this short film and once again your experiences and feedback is very welcome.

Thanks to Emer and Louise of CCOI and to Pauline Rowan for her beautiful filming.

1 Comment

  1. How To Develop a Creative Business Using Social Media: Simple Tips |

    June 27, 2013 @ 5:38 pm

    […] Thanks to an email forwarded by a friend I found out about a brilliant series of workshops run by Galway City and County Enterprise Board (read more here) for craft start-ups. I participated in the Effective Use of Social Media in Developing and Promoting My Craft and Design Enterprise workshop taught by Mary Carty (read more about Mary here). […]

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