New business models and the creative sector


This afternoon I am very honoured to be giving the keynote at the BUFF International Children’s Film Festival. BUFF is celebrating it’s 30th year this year, a truly amazing achievement.

Along with very special speakers, Filipa from beActive, Richard from Tarsier and Ida founder of Crimeville, we will discuss new business models for the creative sector. I’ll be focusing on the big picture; business models that have arrived from the advent of web 2.0, the power of the disruptive entrepreneur and the network effect with an engaged, active community.

Along with this, I will be showing how to go about finding the right model for you using lean methodologies and customer development tools.

It seems right now that every day the ground changes under our feet. The speed and the reach of change is breath taking. However, this constant flux and reimagining offers great opportunities and the internet with all it’s social media tools, gives us a platform to communicate beyond limits of boundaries, countries, and old distribution networks.

At the very heart of this discussion is the user. We can get to the user faster, receive feedback instantly, learn on the fly and change course if necessary.

For creatives there is no better time to start something. Think about your practice as a business and learn ways to make the most from your creativity and all the opportunities available to us.


  1. vinnie mccabe

    March 12, 2013 @ 5:33 pm

    Hi Mary,

    I wish you the best of luck in your presentation. Once again it sounds fascinating. I am particularly interested in your ideas of mobility, flexibility and adaptability in a rapidly transitional environment.

    Kind Regards

  2. Mary Carty

    March 12, 2013 @ 9:04 pm

    Thanks Vinnie,

    It went really well, we had great case studies that really helped picture the how in a very concrete way.

    I will write it up here as soon as I can.

    Happy to get your feedback, insights and experience.

    Thanks again,


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