Mary Carty

I just came across this press release from the EU Commission this afternoon. Interesting statistics on the culture and creative industries in Europe. Creative industries account for up to 4.5% of GDP and up to 8.5 million jobs in the European Union.

This new strategy aims to

The Commission’s new strategy aims to increase the competitiveness and export potential of these sectors, as well as to maximise their spill-over benefits for other areas such as innovation, ICT and urban regeneration. The Commission is calling for a range of actions to promote the right conditions for the cultural and creative sectors to flourish. They focus on skills development, access to finance, promotion of new business models, audience development, access to international markets and improved links to other sectors.

Their research shows that companies investing “twice the average amount of creative inputs” develop more product innovations. And despite the tough recession across Europe, the creative industries have shown resilience compared to other sectors. Artists adaptable and resilient; yes we know that to be true!

Have a read here for further information. Anything that helps this sector grow and become more sustainable is a very good thing.