Mary Carty

I watched an amazing marketing documentary last night called Art & Copy. It was a really insightful piece looking at the development of new wave advertising agencies in the USA. The role of the maverick creative was also a central theme. In days gone by the rebel creative was sent west to San Francisco, banished forever from the New York office. Sent to Coventry so to speak! What I find amazing is the growth of these new agencies in California that were able to harness the creative potential of the whole team, account guy, copy writer, art director, maverick or not. From this new creative milieu some of the most moving and inspirational marketing campaigns of out time were made. Art in its truest form.

Three stats stood out for me:

Global marketing will reach $544 billion in 2010
Billboard advertising in USA is $7 billion each year
Four holding companies control 80% of all advertising output worldwide.

A great documentary on inspiration, creativity and having the vision to think outside the box. Go see!