Mary Carty

I wonder how many cultural institutions would be brave enough to try this? IKEA Essex opened its doors to 100 lucky fans for a sleepover party like no other last November. A great night in with good food, entertainment, massages, and a few tips from a sleep expert kept everyone well amused for the evening. Guests were encouraged to come dressed in their pj’s and a TV celebrity read them a bedtime story!

This is not the fist time IKEA have opened their doors after dark. Last March 50 lucky ladies were treated to the ultimate girlie night in IKEA Brisbane, Melbourne and Sydney. The idea for the sleepovers came from a Facebook fan community called “I wanna sleepover in IKEA” The page has gathered over 100,000 followers to date. Bringing your social media networks into the real world is certainly a great way to engage with fans and give them a whole new experience of your brand.

If you are looking to harness the potential of your social media campaigns and bring them to life, get in touch. It is time to make 2012 the best year yet for your organisation! Drop me a line at mary@marycarty.com and I will be delighted to help.